The list with 20 to 30 keywords are divided over those target urls, normally 2 to 3 keywords per page. start. And then you see something like this: This figure shows a visual representation (created with CognitiveSEO) of all backlinks to a website. The largest cluster on the lefthand side represents all links to the homepage.
When backlinks are placed on an external website pointing towards your site the URL can be written in more than one way, e. g. http://www. imdb.com or http://imdb. com Google can see clearly that thousands of links point towards the homepage whereas only several hundred are pointing towards sub-pages. The distribution of backlinks is completely disproportionate.
This is also a form of over-optimization with which in the short term you can get good results but which is damaging to your website in the long run. The website shown in this example received a Google penalty for over-optimization, the backlink profile was clearly artificial, created for the sole purpose of manipulating the keyword rankings.
This raises some questions. Having visitors land on the homepage is an outdated practice. When you are looking for something in particular you don’t want to end up on a generic page. People do a search in Google and expect a relevant result, instead they end up on a website from where they need to do another search.
Quite often it’s the client that wants to rank high for both brand and generic terms. As the client is king many SEO companies comply, it would however be in the best interest of the client if they didn’t. Normally generic terms are linked to the homepage and some specific terms (e.
Ray Ban Aviator 3025) will be linked to sub-pages. But what about all other pages on the website? A web shop, depending on the size of its inventory, can easily have 500 pages. Aren’t those relevant to the site? Wouldn’t it make more sense to build links to all pages? It would definitely make sense as search engines can see that a website as a whole is relevant for a certain subject.
An SEO company is expected to bring about an increase in keyword rankings. Each month a report is generated, showing the most recent keyword positions and how these have changed in comparison to last month’s rankings. Typically a list with all backlinks that were built during the previous month is supplied together with the report.
This unfortunately is not feasible, for SEO companies. In order to see an increase in keyword rankings each month, per keyword minimally 3 to 4 good quality backlinks should be built monthly. Hence an SEO company should create somewhere between 1500 and 2000 backlinks each month to insure that the keyword rankings increase for the website as a whole. beginpagina.
There is no problem whatsoever to place 1500 backlinks in one month. Take a look at sites like: SEOClerks, Fiverr or WLmarketing. Five thousand comment back links placed for $5 within one day? Not a problem, however you’ll end with links like this blog comment link Scroll down to the comments and you will notice that all name fields instead of a proper name have a keyword instead, to this keyword a landing page is linked.
Looking forward to read such informative content over and over again… ” “Thank you for sharing excellent information. Your web-site is very cool (de startpagina). I’m impressed by the details that you¡¦ve on this web site. It reveals how nicely you understand this subject.” “All Data in your Article is complete and Informative.
I am realy impressed with your Grt job Keep it up, I am waiting for your next Updation “ These are automatic link submissions generated with a program where the “SEO expert” only has to enter three pieces of information: 1. Keyword 2. Landing Page URL 3. Some text Subsequently a list with thousands of blog sites (which allow for comments) is processed and there you go: within a day your keyword is placed on thousands of blog sites, with identical anchor text and irrelevant description, written in non-native English.
It is possible to collect large amounts of backlinks to your site on the cheap through SEO services like these. All self respecting SEO companies will never use such services, in fact, they will pride themselves for building all backlinks manually and with great care. But can they deliver? Typically 20 to 30 backlinks each month.
Backlinks should be placed in a relevant context, i. e. the text in which the backlink is placed has to be relevant to the keyword. For this quality content has to be generated which takes time. Backlinks are then placed on article sites, as forum contributions, guest blog posts and perhaps some social bookmarking and webdirectory submissions (if you can still find any, most of these have lost their pagerank).
It is important for a website to have its backlinks evenly distributed across its pages so Google can see that the whole site is relevant and not just the home page and a small selection of sub-pages. There should also be a large variation in the anchor texts, i. e.
g. sun glasses) but also target long tail terms which only have small search volumes (e. g. Ray Ban Aviator 3025 black). If you can only place a small number of links each month it will obviously take a very long time for the whole site to increase in rankings in Google.
SEO is part and parcel of online marketing and it is still important to build good quality backlinks as it is important to create web pages that are easily indexable to Google. The technical approach, focusing solely on the workings of the Google algorithms, is something from the past. It is no longer possible to game the system.